Practical insights on search, content structure, and website strategy. Focused on what actually works for local and B2B businesses—no hype, no fluff.
Many local businesses create "service + city" pages hoping to rank in multiple areas. But most of these pages fail because they're thin, duplicated, or don't provide real value.
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You don't need a massive budget or a 20-person agency to get results from search. Here's a realistic approach for small B2B companies who want to be findable online.
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