Insights

Blog & Articles

Practical insights on search, content structure, and website strategy. Focused on what actually works for local and B2B businesses—no hype, no fluff.

Why Your Service + Location Pages Aren't Working (And How to Fix Them)

Published: December 2024

Many local businesses create "service + city" pages hoping to rank in multiple areas. But most of these pages fail because they're thin, duplicated, or don't provide real value. Here's what's actually going wrong and how to fix it.

A Practical Way for Small B2B Companies to Use Search and Content Without Hiring a Big Agency

Published: November 2024

You don't need a massive budget or a 20-person agency to get results from search. Here's a realistic approach for small B2B companies who want to be findable online without the overhead.