A Simple, Clear Process

Discovery & Search Insight

First, we learn about your business:

• What you sell and what your highest-margin services or products are
• Who your best customers are and where they come from
• Where you operate (service areas, markets, regions)

Then we use search data, competitor analysis, and modern tools to understand:

• What people actually search for when they need what you offer
• How competitors structure their sites and content
• Where the gaps and opportunities are

Architecture & Plan

Based on what we learn, we design the information architecture:

• What top-level pages need to exist
• What service, problem, industry, or product pages are needed
• A clear, simple URL structure that makes sense to humans and search engines

We prioritize together—typically starting with the 10–20 pages most likely to bring you leads. You'll see exactly what we're planning and why before we start building.

Build & Launch

We build fast, clean websites that:

• Load quickly on any device—mobile, tablet, desktop
• Are easy for search engines to understand and index
• Look professional and reflect the quality of your work

Every page focuses on what matters to your buyers:

• Clear explanations of what you do and who you help
• Easy navigation so visitors find what they need
• Obvious next steps—call, email, or request a quote

Measure & Improve

After launch, we watch what happens:

• Search impressions and clicks—are people finding you?
• Which pages attract visits—what's resonating?
• Which pages generate leads—what's actually working?

Then we improve based on real data. We test variations and refine content—but always with a human in the loop making the final calls.