Results

The situation

A small HVAC business with an outdated website. The site looked like it was built in 2010, had no real structure, and wasn't showing up for any local searches. Most leads came from word-of-mouth and a few old Yellow Pages listings.

The approach

• Rebuilt the site from scratch with a clean, modern design
• Created structured service pages (AC repair, furnace installation, maintenance) for each service area
• Added clear calls to action on every page
• Set up proper local signals (Google Business Profile optimization, consistent NAP)

The outcome

Within 4–6 months:

• Organic traffic went from near zero to 500–1,000 visits per month
• Consistent calls from search each week—people who found them by searching "AC repair [city]" or similar
• The owner could finally point people to a website he was proud of

What mattered most

Clear services, proper structure, and local signals. Nothing fancy—just the fundamentals done right.

The situation

A company selling specialized industrial parts—bearings, seals, and related components. Complex catalog, customers who search by part number, application, or problem. The existing site was basically a PDF catalog dumped online with no structure.

The approach

• Designed a content structure around part numbers, applications, and industries
• Created pages that made specs and compatibility easy to find
• Built clear RFQ paths so visitors could easily request quotes
• Organized products in a way that matched how buyers actually search

The outcome

• Regular RFQs from searchers who previously would never have found them
• Engineers and purchasing managers landing on exactly the right product pages
• Less time spent on phone calls explaining basic specs—the website did that work

What mattered most

Structured product information, searchable specs, and a clear path from "I found it" to "I want a quote."

The situation

A B2B consulting firm with dozens of blog posts but unclear core services. Visitors landed on random articles but couldn't figure out what the company actually did or how to engage. Lots of traffic, but mostly tire-kickers and poor-fit inquiries.

The approach

• Re-centered the site around 3–4 core service offerings
• Created dedicated service pages with clear positioning and outcomes
• Reorganized blog content to support (not compete with) service pages
• Added qualification questions to the contact form

The outcome

• Fewer total inquiries, but much better fit
• Prospects who reached out already understood what the firm did
• Sales conversations started further along in the process

What mattered most

Clarity over volume. Sometimes the best thing you can do is make it obvious what you do—and what you don't.