Free Tools

A few simple, useful tools to help you think about leads, website basics, and getting started with a project inquiry.

Lead Value Calculator

How much is each lead worth to your business? This simple calculator helps you see the potential revenue impact of your leads—and why even a small increase in lead volume can be meaningful.

Why this matters: If you're getting 20 leads per month with a 25% close rate and $5,000 average deal, that's $25,000/month in revenue from leads. Increasing your leads by just 5 per month could mean an extra $6,250/month. Small improvements compound.

Simple Page Audit Checklist

A quick self-assessment of your website basics. Check off what you have, and see where you might have gaps.

Project Inquiry Email Template

Not sure how to start a conversation about your website or search presence? Here's a simple template you can use to reach out to us or any other consultant.